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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn
Publisher: Wiley

Hauschka, Orabrush, Common Good (soap), Kohler (sink), Bongio (faucet), Philips (toothbrush), Rembrandt, Royal Velvet (toothpaste), Sonos, Neorest (toilet), I agree; I don't need to see the sink's brand name I bought, and I'm always grateful for when I can look underneath a sink or product and find its product code/serial number hidden away but there if/when I need it. Denise Lee Yohn (@deniseleeyohn) is a brand-building expert and author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest. Sep 14, 2010 - These have been great learning experiences for me, as I've gotten to enjoy first-hand the benefits of working with really good service providers — as well as feel the frustration and disappointment resulting from working with some not so good ones. Sep 10, 2013 - Illustration: Lindsey Balbierz. Jan 26, 2014 - Denise is the author of the new book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). I thought I'd share my observations positioning exceptional brands. 4 days ago - I write about how brand-building looks very different the way great brands do it, including how great brands use purpose, more than promotion or products, as the driver of their differentiation. Authority on building and positioning exceptional brands. Original Post: http://deniseleeyohn.com/bites/2014/05/21/brand-2/? Nov 19, 2013 - I counted 11 brands on the counter at that exact moment: Dr. Aug 31, 2013 - She is the author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass, January, 2014.) Read more by Denise at http://deniseleeyohn.com/bites/best-bites. Denise is the author of the new book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass).