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Marketing Automation For Dummies Mathew Sweezey
Publisher: Wiley

May 27, 2014 - About two-thirds of respondents to a recent study [download page] from Regalix indicate that it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation. Apr 28, 2014 - The latest automation tools and trends. Jul 30, 2004 - Where are companies failing to make the most out of marketing automation? Aug 29, 2013 - Mathew Sweezey, head of B2B Marketing Thought Leadership for Salesforce.com and author of “Marketing Automation for Dummies”, is a man of many hobbies – and marketing is no exception. 6 days ago - The core strategy here is to leverage Kentico's On-line Form engine, alongside its built-in Marketing Automation, Contact Management, and Activity Management ability. Here's how to build campaigns that give your customers exactly what they are looking for. Right now, I encourage you to think about your site's visitors and how your website is positioned in the life of the buying cycle. May 16, 2014 - Marketing automation may can be used to build warm and dynamic relationships. May 1, 2014 - It's sophisticated, smart, extremely efficient, and it really works. May 2, 2014 - Leveraging Marketing Automation for Product Management. May 17, 2014 - Atlanta's marketing automation industry is getting a new high-profile player, and possibly hundreds of jobs, as San Mateo, Calif.-based Marketo Inc. May 5, 2014 - I recently had a conversation with someone who is a recognized figure in the world of B2B Marketing Automation. Complete the form to download the full report. Ideas for optimizing lead quality. How marketers are identifying the highest value prospects. Nov 13, 2013 - Marketing automation software isn't new, but the increasingly sophisticated technology that underpins it is making it a powerful tool not just for marketers, but also for sales teams. 2 days ago - In this week's blog, Hugh delves into findings from the 2013 Sales and Alignment report to show how marketing automation delivers scale, but not always confidence.